How do I get my website to have more traffic? A question frequently asked by most business owners. The point is to have your current customers visiting your website more and also attract new customers to it.
However, having traffic to your website is not enough. You need quality website traffic that leads to conversions.
Why you need website traffic
Having quality website traffic helps you to:
- Improve exposure to your website and increase brand awareness
- Increase your profits as your audience trusts you enough to buy the products or services you offer
- Get more customers by increasing conversions of leads generated
- Expand your business by hiring part of your audience or by increasing the number of products and services you offer
The Website Traffic Hacks you need to know
Increasing website traffic doesn’t have to be so unnerving. Here is a compilation of five really simple hacks you can add to your marketing strategy right away.
Optimize Your Content
You optimize your content by ensuring it is of high quality and relevant to your audience’s needs. You can produce quality content by:
· Writing content that is error-free and not plagiarized
· Having a captivating headline for your blog articles
· Using long-tail keywords
· Using shorter paragraphs
· Having stunning photographs in your content
· Having internal links from past content
· Writing content that addresses the pain-points of your audience
With information that is compelling and helpful to your audience, your followers will not only love it, but they will also share it. You also get more people visiting your website.
Make use of your Social Media
Social media is one of the simplest ways to drive traffic to your website. Through social media, you can expand your audience and attract new visits to your site. To get the most from social media, your posts have to be compelling and shareable.
How do you make information shareable? Your content should be full of insights, tips, or information that speaks to your audience’s needs. People are more willing to share information if it is funny, informative, or educational. So being able to tap into that can ensure your content is shared and you can increase your website traffic.
Having social sharing buttons on your website will make it easier for your audience to share your content. Aside from your content being shareable, optimize it for the different social media platforms you engage in.
Also, find out the peak hours for each platform to maximize engagement. The more people read and react to your content, the more exposure you get, increasing your website traffic.
Email Marketing to Improve Website Traffic
One of the ways to ensure that your business thrives is being able to reach out to as many people as you can. Yet, for a business owner, it can be a daunting task to get people’s contacts. Networking may be the only way that you collect contacts to add to your mailing list, which, to be honest, may not give you the conversions you need.
So how do you get quality contacts that lead into conversions? You can add a section on your website asking people to join your mailing list. To be successful, you need to offer your audience an incentive to get more people to sign up. You can also have a giveaway to encourage more people sign up.
Once you get new people signing in, send a follow-up message with links to your blog and your website. Thus, you ensure you have recurring traffic to your website. You don’t have to send a new message every time a new person signs in; you can use automation tools for that.
Remember, you shouldn’t spam your subscribers’ inbox with too many emails as you may lead them to unsubscribe from your mailing list. Instead, occasionally send helpful content and also information on any developments in your business.
Guest blogging is one of the best ways to introduce your website to a new and bigger audience. Search for companies that complement your business and have an audience with similar needs to your current audiences’. Find out if you can post on their blog and have a link back to your blog or to services that you offer.
Another way to increase website traffic through guest blogging is by creating a new audience for your blog posts. This can be achieved by:
- Getting thought leaders in your industry to publish a post on your website
- Having an interview with an influencer which you then turn into a blog post on your website
- Having influencers promote your content on their sites too
Guest posting not only helps you to build credibility with your current customers but also helps you to win the trust of new customers.
Get Active Online
Engage in forums, social media groups, or websites that are relevant to your business and industry. The more people hear from you, the more they want to know who you are and what you have to offer. Thus, you gradually increase your website traffic.
You should ensure you leave a lasting impression on your audience by:
- Taking part in discussions on social media posts and blogs relevant to your business
- Providing useful information to questions people ask, for instance, on Quora
- Involving yourself in conversations concerning your industry. LinkedIn is a great example of where to participate in great conversations
Ensure that your engagement is to genuinely solve problems and impart useful information rather than being a way to spam forums with your links. So you can build trust with your audience and spike their interest in what you do.
Another way you could get more exposure for your site is by having a link to your website on your social media profile.
Marketing doesn’t have to be complicated
As more people embrace online marketing, business owners and marketers need to leverage their online presence to get more conversions and sales. The simple website traffic hacks discussed here can help you get a leg up over your competition.
However, knowing how to use them the right way will be the difference between a successful company and one that is failing. Although you may want to increase your website traffic, you need to keep in mind that providing value to your customers should be your main focus.
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