How to Build a Powerful Brand with Guest Posting

Marketing strategies in the digital age are ever-changing. To impact your online brand and rise ahead of your competition, you would do well to keep up with the latest marketing trends. One of the most effective online marketing strategies is blog guest posting.

What is a Guest Blog Posting?

A guest blog post is a content you write on another website in your industry. The method is a content marketing technique you can use to promote and grow your brand. A guest blog post can increase traffic to your site to market your brand.

The Prospects of Guest Post To Your Digital Brand

Guest posting or guest blogging is a powerful weapon for online marketing. You can use guest posts to influence your digital brand marketing and to establish an online presence. According to Neil Patel (founder of Kissmetrics and others), “guest blogging is the best inbound marketing strategy.”

Statistics by HubSpot show, “55% of marketers say blog content creation is their top inbound marketing strategy.”

From the statistics, it is clear that guest blogging can have a high impact on your digital brand marketing. One such positive reaction is generating leads to your brand and hence, revenue by sales growth.

Your target site for guest posting would send DoFollow Backlinks to your brand. The traffic flow can drive leads to your website hence promoting your brand’s sales.

The following guest post submission guidelines can build your content marketing campaigns.

Set Achievable Goals

Setting achievable goals should be your first step. When you develop goals, you set a game plan to succeed in whatever you are doing.

Guest post writing aims to build a powerful brand and strengthen your online presence. Achievable goals can support your focus on growing your business or brand.

Split your set goals into three groups, which are immediate, short-term, and long-term.

Immediate goals

Immediate goals fall within a short-time period, such as a day or a week. One of your immediate goals can be the number of words you need to write in a day. You can also set the number of guest posts you should write in a week. 

Achieving the goals, no matter how trivial, can lead to the success of your long-term goals. One such long-term goal is targeting publications that have high domain authority.

Short-term Goals

You can term six-month period goals or below as short-term goals. For instance, among your short-term goals, you can aim to generate more backlinks within the set time. Narrow down the goal by having a specific number of audience or traffic to your website. 

Long-term Goals

Where do you want to find yourself in the next five years? Your answer should be one of your long-term goals. Your growth ties to such set goals. 

Long-term goals dictate the path to your growth and success.

While you might fail to achieve some of your goals, continue striving to meet the rest. Gear your success through achieving the three-tier goals.

High-Quality SEO Guest Post

The best guest-posting technique is writing high-quality Search Engine Optimized guest posts. SEO aims to increase the visibility of a website through organic search. A poor SEO strategy can lead to failure in achieving your guest-posting objectives.

Guest posting can result in steady inbound traffic flow from publisher websites. The new traffic may convert into customers. While you are keen on keywords and other related SEO techniques, don’t forget you are writing for your readers. Humans respond better to informative and well-researched content rather than keyword-rich content.

Connect with your readers by giving them valuable content they would love to read, engage with, and share.

Unlike your website where you can keep on going back to edit content, a guest post may not be editable after publication. It means that you have to create a ‘killer’ guest post that can resonate well with your readers. 

Such a guest post can continue growing your brand and steady revenue long after publishing it.

Targeting Blogs for Your Guest Posts

There are thousands of websites on the internet, which can pose a challenge to find the right ones. Even so, use a search engine to compile a guest post site list with relevance to your blog post.

For instance, you can use your guest post keywords + write for us. Such a method can generate a multitude of sites compatible with your brand that accept guest posts.

Evaluating Sites for Your Guest Post

Once you get a list of target blogs with similar values to your blog, move to the next step of evaluating the sites.

Your target site is the source for your backlinks and hence the need for further evaluation. After all, how can you be sure whether the site is worth investing your time and effort?

Use the following tips to help you assess each website.

Appearance

The appearance of your target site for your guest post can either be your doing or undoing. A low-quality appearance website can lower the value of your guest post no matter the content.

A well-organized website can attract readers and thus generate traffic. A disorganized site can fail to reach your audience.

Authority

Use Google search engine to find blogs that rank well for related keywords.

An authority blog can not only grow your online presence but trickle high traffic to your brand. Use relevant tools to check the authority of your target site.

Compatibility

Is the target blog’s content compatible with your guest post? The best blog site to pitch should have content that complements your guest post. Your target site and your blog post need to sync to drive traffic to your brand.

Once you have a list of your best target blog sites, it is time to start pitching. You can organize a guest post pitch template to speed up the pitching process.

Call-To-Action (CTA)

After publishing your guest post, you would want to prompt your audience to take action. You can hyperlink your author’s byline or other action phrases to link to your site.  Some hosting websites may not favor such a move and hence the need to seek permission. 

Once you have permission to use CTA to link to your site, use a compelling CTA with actionable words to attract attention and ‘clicks’ from your audience. 

Place the CTA keywords strategically and naturally in your post to prompt your audience to action.

Bottom Line

Guest blogging is one way to grow your online presence and brand. With the right target audience and high-quality content, you can generate high traffic. Such traffic can convert to sales and hence build a powerful brand.

Elizabeth Njuguna

Author: Elizabeth Njuguna

Elizabeth Njuguna is a freelance writer. She creates informative and engaging online content for medium-size B2B businesses. Her aim is to see these businesses increase conversion and online presence. During her free time, she whiles away the time by reading and writing content on natural health. Connect directly with Elizabeth at elizabeth@inboundbizkit.com