So you’ve set up your blog. You’ve created tens of blog posts, maybe hundreds. You’re lucky enough to receive plenty of shares. You also get a good deal of comments on your page.
Everything seems fine but… you haven’t earned anything from the tedious work you’ve done.
And that’s where affiliate marketing comes into play.
If you’ve been in the online marketing sphere for a while then chances are, you’ve probably heard of it.
What is affiliate marketing?
Affiliate marketing is a monetization technique where you earn some profit by endorsing another brand’s commodity.
As a blogger, you’re directing traffic to another website through an affiliate link. If a consumer, using your link, buys the commodity, then you get paid. And no, the consumer won’t be charged more for the product because your affiliate commission is part of the price tag.
How to register for an affiliate program
The simplest way is this –
Do a quick Google search on something you want to endorse. For example, ‘’Service name’’ + affiliate program.
Register for the program.
Finally, you’ll get a unique link that’ll help the company track all the customers who clicked the link.
AdSense vs. Affiliate Marketing. What’s the difference?
As the affiliate program, Google AdSense is a monetization technique that lets you earn a slice of revenue every time a user accesses an ad.
So what’s the difference?
With AdSense, you don’t choose the ad to display to your users. Ads on your blog appear based on the geographic region of your audience. They are primarily based on content — contrary to the Affiliates programs where you select the products to promote.
All fine, but what about the profit?
Earning a respectable income from AdSense is difficult, especially if your traffic is low. Many bloggers opt to stuff their blogs with ads and may end up frustrating their readers and losing them in the process.
If you’re looking for long term profit (of course you do), then Affiliate marketing is the way to go.
What products should you promote?
1. Products that you love and use
2. Products that will help the user
3. Products in your niche
Products that you love and use
Isn’t it obvious?
You’re an expert in your niche. Your audience turns to you for your expert advice. When you review a product, they trust that you believe in it.
And that’s why promoting products that are below par, just for a quick buck isn’t a good idea in the long term. You’ll quickly lose your audience — which you’ve worked so hard to get.
Products that will help the user
Most niches are packed with commodities that guarantee instant results but fail to deliver — look at the health and content marketing niches for examples.
Think of it this way: you’re promoting a product you’ve used, and that has helped you. Your audience buys the product and solves a problem they had. In return, you get paid.
So what you’re doing is getting paid and solving your user’s problems at the same time — win-win situation.
Products and services offered in your niche
Imagine this. You’re a cocktail blogger. You’ve been writing on margaritas and gin drinks for a few years now. You’ve built an audience enthusiastic for cocktails.
For some reason, you one day write a compilation blog post recommending some gym equipment.
It doesn’t make any sense.
While you may love and use the product, and you genuinely believe that it will solve your readers’ problems, you may end up losing some readers.
And it’s not even a guarantee that the remaining readers will buy the product, — they trust in your vodka expertise and don’t care much on weight lifting.
How to promote the product.
So you’ve identified the product you want to promote. You’re now ready to convince your buyers to buy it. Here are some techniques you might use:
Comparisons with competing products.
How to Posts.
“How to lose weight in 2 months.”
They’re probably the most popular posts in the blogosphere.
And there’s a reason why.
Such headlines help you promote as many products as you like.
In the example of losing weight, you can promote a diet program, weighing machine, jump rope, your favorite gym, and a calorie counting software. The opportunities are endless.
“The Top 10 Best Camera Phones in 2019.”
Such posts have been the bread-and-butter for most reviewers over the years. They are simple yet very rewarding.
You’re not limited to the number of affiliate links you can use. While ranking the products, you can create an affiliate link for each of them. This way, no matter which product your readers chose, you’ll get a commission for each of them.
These posts almost always have a ‘vs.’ in them.
For example, “Barbells vs. dumbbells. What’s the best for gaining muscle?’’
Like compilation posts, you can include an affiliate link for both products — even though you recommend one over the other.
How much you earn from the reviews depends on your clarity when explaining to readers. And that’s why you should always aim to:
1, Use your personal history with the commodity to convince your readers.
2. Explain to readers how they can gain the most benefits from the product.
3. Advise users on the product’s drawbacks.
How much profit can you earn from affiliate marketing?
Good question. It depends on two factors:
1. Your traffic size
2. Your audience’s responsiveness
It’s the difference between a B2B blogger with a six-figure income and a blogger who’s struggling to make ends meet – traffic size.
With low traffic, you naturally expect to earn a low affiliate income.
That’s just how it works.
But thankfully, if you’re continually writing engaging content, then your traffic should increase.
This, though, doesn’t mean that you can’t earn from a low-traffic blog. With a few tweaks, you can boost your traffic’s responsiveness and earn more.
How connected are you with your audience?
If your audience is, more times than not, unaware when you have a new blog post, then you’re barely connected.
So how can how you improve on this?
It simple — by collecting emails.
But don’t just ask for emails right out of the gate. Instead, lead your readers on with a call to action, and collect some emails in the process.
It takes a lot of time and effort to build a full-time income from affiliate marketing. It isn’t a get-rich-quick scheme, and it doesn’t offer instant results.
But, thankfully, with the above information, you’ll be able to earn some bucks from it.